Imperial Beach is unique among beach cities in Southern California in that it is still affordable for working class and middle class families. Known as a biker town for its rough atmosphere and seedy beachfront area throughout the 70s, Imperial Beach has undergone a significant makeover in the last ten years. However, the town is still a low-key beach community, with a growing population of Latinos who make up the majority of the population, despite having no voice in local political affairs. Surfing is popular in Imperial Beach with activities concentrated north and south of the Imperial Beach Pier and in front of the Tijuana Estuary at the famed Boca Rio beachbreak. The Tijuana Sloughs, a fabled big-wave surf spot is now almost unrideable due to raw toxic sewage that flows into the break from the Tijuana River.

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